The bamboo bear itself remains untouched
After the first changes in the rankings became visible on Friday, it was clear by Sunday at the latest that a major update had taken place. Gary Illyes from Google has now confirmed on Twitter that there was an extensive update of the core ranking algorithm last weekend :
“To be clear, panda IS part of the core algo,
but we haven’t updated the panda part. Nor other animals. “
The Panda quality filter was integrated into the core algorithm . Independent Panda updates will probably no longer take place.
The last Panda update (version 4.2) has been rolled out successively since July 2015 and, as expected, aims at the quality of websites. The aim is to devalue pages with poor quality and poor quality content. And that’s still a good thing. The web is still brimming with “SEO content,” and SEO content is bullshit content. Because it was made for the search engine. Good content is made for the user.
TheSEMPost released a panda guide earlier this week . There you will also find a corresponding statement from Google:
“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals.
It measures the quality of a site, which you can read more about in our guidelines.
Panda allows Google to take quality into account and adjust ranking accordingly. “
Google Panda doesn’t run in real time
In contrast to the core algorithm, the bamboo bear does not run through the ranking trees in real time. It has not yet been clarified whether and when this will change. Google’s Gary Illyes makes that very clear with this tweet .
“OK. The real time p stuff is wrong. We had a core algo update,
and independently we revealed more about Panda through “
It is not known what effects the integration of the panda will have in the end. A clear statement from Google is still pending.
Due to the permanent rollout and, as always, a lack of detailed information from Google, the details remain hidden. Or. however, the rankings change constantly, not at the same time. Accordingly, it is almost impossible to clearly define what can be derived from the changes and what is recommended.
Searchmetrics says that
“In the lower data regions, we noticed a few industry domains where there was movement. Airport websites (dus.de, hahn-airport.de, baden-airpark.de, airport-bremen.de) amusement parks (phantasialand.de, heide-park.de, europapark.de), cinemas (ufastuttgart.de cinecitta. de, zoopalast-berlin.de) shopping centers (kadewe.de, a10center.de, moebelhof.de, loop5.de) or arenas (allianz-arena.de, lanxess-arena.de) which often have a local connection . A relation to Panda could be established here, since domains like this – be it products, shops or program information – often more or less “inevitably” have very identical content. But that can look completely different in the local search results. “
It will be exciting to see what data you will be conveying over the next few weeks and how you and others will interpret it. The Sistrix colleagues read:
“Summary: no particular fluctuations that go unusually beyond the normal range. There are no particular clusters of loser domains and I don’t see any signs of a major algorithm update among the winners either. For Germany, this means that it can currently be ruled out that Penguin 4.0 is already live. But what is not, can still be: we keep an eye on developments. “
On our part, we cannot detect any changes within the scope of normal fluctuations in our customers and projects.
Has your ranking changed since the update? Who thinks they have seen what changes? Tell us in the comments.