SEO and mobile and the ValueTrack parameter?

Mobile SEO is vastly underestimated.

At this point, we don’t have to use statistics on the triumph of smartphones and tablets. However, we would like to use the ValueTrack parameters that can be used with Google AdWords. Because here, with an update, Google is now offering the option of using device-specific landing pages at keyword level.

In this way, a keyword can be specifically instructed in the AdWords account whether it should call up the mobile or the “conventional” page. And that shows very nicely the tribute Google is now paying to its main income channel AdWords and mobile. Because with a responsive (adaptive) design it is only superficially done. Because not all content is suitable to be read on the smartphone just because it has been “formatted” accordingly. Rather, in addition to a clean URL strategy (beware of duplicate content!), It is also important to work out what content and especially scope is on mobile pages!

URL strategy, by the way: as an experienced SEO agency in Munich , we do too :).

The information from Google about the extended ValueTrack update in detail

Dear Mr. Zmölnig, the update on the ValueTrack parameter explained below is particularly interesting for customers who link their URLs at keyword level and want to refer to separate desktop and mobile landing pages. The update enables the reference to device-specific landing pages at the keyword level (desktop or smartphone). How does it work? A new ValueTrack parameter, {ifnotmobile: [value]} is introduced, in which the desired target page can be inserted for the placeholder [value], which is automatically referred to when the user clicks from a computer or tablet.
The existing ValueTrack parameter {ifmobile: [value]} is also adjusted accordingly so that it plays the desired URL when clicked from a smartphone. This means that device-specific landing pages can be referenced in the AdWords account at keyword level .
Example 1:
Assuming the keyword ID “df32” was assigned for computers and tablets and “df33” for mobile devices, ie smartphones, for the keyword “shoes”. The keyword-specific target URls can now be structured as follows:
www.example.de/shoes?kwid=phiaifnotmobile:df32 Genealogie {ifmobile : df33}
If the user clicks from a computer or tablet, the following target page would be displayed :
www.example.de/shoes?kwid=df32
for a mobile click, the mobile page would be displayed:
www.example.de/shoes?kwid=df33
If you are working without keyword IDs and the aim is only to display different pages at keyword level, the second example is relevant:
Example 2:
Target page for desktop / tablet:
example.de Target page for smartphones: m.beispiel.de
Keyword URL: {ifmobile: m.beispiel.de} {ifnotmobile: example.de}
In this case, the correct target page would be dynamically based on the parameter.
The new functions will be available in your AdWords accounts until the beginning of April, initially only at the keyword level (not for sitelinks or ad URLs). You can find more information on this in the associated Google blog entry.
Sincerely,
The Google Agency Team

So take care, especially when you are a SEO; o)

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