0

Google integrates Panda into the core algorithm

The bamboo bear itself remains untouched After the first changes in the rankings became visible on Friday, it was clear by Sunday at the latest that a major update had taken place. Gary Illyes from Google has now confirmed on Twitter that there was an extensive update of the core ranking algorithm last weekend : "To be clear, panda...

0

10 content marketing trends that will rock in 2017

It is unlikely that the close connection between brands and content will no longer play a role in the year ahead. So the challenge of generating maximum relevance at the right time with content will continue to exist. With around 27 million new publications on the web every day, it doesn't look like an easy task....

0

Buying backlinks rocks

Or why with us backlinks cost at least 2,500 euros a month! Of course it (doesn't) rock to buy backlinks! Why not in brackets? Well, because it is still perfectly possible to fool Google when it comes to backlinks. And there are still (fewer and fewer) companies or SEOs that are successful...

0

9 tips on how to effectively protect your site from outbound spam links.

Which website operator doesn't know: The unloved, automatically generated spam messages in the comment areas. Not only are this deterred new and returning visitors, but search engines also receive false signals from this user-generated spam. As part of Search Engine Optimization , it is important  to avoid creating such harmful links as much as possible. The search...

0

The four most important SEO ranking factors 2017

Google published the three most important signals for the search algorithm at the beginning of 2016: Links, Content and RankBrain. As you know, these are the three factors that have the greatest impact on your website's ranking. It is also known that Google's algorithm is in constant development. Reason enough for us...

0

Broken link building – a process description

“The Internet is an ecosystem. Sometimes organisms die, leaving room for new entities to take their place. In this digital “Circle of Life,” Broken Link Building is the evolution of a given piece of content. When domains and / or URLs 404, Broken Link Builders can serve the ecosystem and their rankings by...

0

BBC study names emotion as a success factor for content marketing campaigns

We look at positive and negative emotions and their influence on brand perception ROCKIT stands for the creation of content that works. Over the years we have expanded our focus: In addition to classic SEO content, we have developed the topic of “marketing-communicative brand writing” with a view to user intent...

0

BERT: Google wants to show us even more understanding

What can BERT actually achieve without Ernie? We checked it out. BERT is actually old news , but we are still getting questions about what was actually so “big” and what “we SEOs” do differently. We read through various articles, watched a webinar and just recorded what the Google Update was all about. What is and...