In our experience, the importance of the OnPage ranking factors in the Google algorithm has grown in importance over the past 1 to 2 years. An important and often underestimated tool of OnPage optimization is internal linking. In particular, the anchor texts of the internal links play a bigger role for Google...
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10 content marketing trends that will rock in 2017
It is unlikely that the close connection between brands and content will no longer play a role in the year ahead. So the challenge of generating maximum relevance at the right time with content will continue to exist. With around 27 million new publications on the web every day, it doesn't look like an easy task....
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4 SEO Strategies For Ecommerce Merchants That Are Rocking 2017
We show you how to secure the top positions. In the last study by Advanced Web Ranking, carried out in December 2016, the aim was once again to determine how often the links in positions 1 to 21 of a result list were clicked (in relation to the search engine...
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Buying backlinks rocks
Or why with us backlinks cost at least 2,500 euros a month! Of course it (doesn't) rock to buy backlinks! Why not in brackets? Well, because it is still perfectly possible to fool Google when it comes to backlinks. And there are still (fewer and fewer) companies or SEOs that are successful...
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9 tips on how to effectively protect your site from outbound spam links.
Which website operator doesn't know: The unloved, automatically generated spam messages in the comment areas. Not only are this deterred new and returning visitors, but search engines also receive false signals from this user-generated spam. As part of Search Engine Optimization , it is important to avoid creating such harmful links as much as possible. The search...
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The four most important SEO ranking factors 2017
Google published the three most important signals for the search algorithm at the beginning of 2016: Links, Content and RankBrain. As you know, these are the three factors that have the greatest impact on your website's ranking. It is also known that Google's algorithm is in constant development. Reason enough for us...
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Broken link building – a process description
“The Internet is an ecosystem. Sometimes organisms die, leaving room for new entities to take their place. In this digital “Circle of Life,” Broken Link Building is the evolution of a given piece of content. When domains and / or URLs 404, Broken Link Builders can serve the ecosystem and their rankings by...
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BBC study names emotion as a success factor for content marketing campaigns
We look at positive and negative emotions and their influence on brand perception ROCKIT stands for the creation of content that works. Over the years we have expanded our focus: In addition to classic SEO content, we have developed the topic of “marketing-communicative brand writing” with a view to user intent...
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BERT: Google wants to show us even more understanding
What can BERT actually achieve without Ernie? We checked it out. BERT is actually old news , but we are still getting questions about what was actually so “big” and what “we SEOs” do differently. We read through various articles, watched a webinar and just recorded what the Google Update was all about. What is and...
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Use the hashtag correctly now: The dos and don’ts on Instagram, Facebook and Twitter
Insides from the social media professional about hashtag strategy and usage Sprinkle a few hashtags in the post or in the post description as well as in the story and image description and the reach, followers, customers and buyers of a provider or a company grow by itself? Not even close! Those...