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Google integrates Panda into the core algorithm

The bamboo bear itself remains untouched After the first changes in the rankings became visible on Friday, it was clear by Sunday at the latest that a major update had taken place. Gary Illyes from Google has now confirmed on Twitter that there was an extensive update of the core ranking algorithm last weekend : "To be clear, panda...

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BBC study names emotion as a success factor for content marketing campaigns

We look at positive and negative emotions and their influence on brand perception ROCKIT stands for the creation of content that works. Over the years we have expanded our focus: In addition to classic SEO content, we have developed the topic of “marketing-communicative brand writing” with a view to user intent...